MURPHY-SOFTLEY CO. TO OBSERVE ANNIVERSARY

The Anaconda Standard, Anaconda, 1923-03-04, p.10

Summary

Murphy-Softley Co. (women's furnishings house, 22 West Park street Butte) to observe the third anniversary of its 1920-03-01 opening with a week-long anniversary sale beginning Monday March 5 1923, timed to the approach of Easter (April 1 1923). Firm composed of James J. Murphy and Edward W. Softley. The business "established themselves firmly in the mercantile life of the city" with "a long list of friends not only in Butte, but in Anaconda and other Montana cities." Notably "the firm was compelled to face an almost unprecedented industrial depression soon after it became established" — the 1920-21 depression — "the wonderful support given by the Butte buying public enabled it to come through in excellent style." Confirms the founding-March-1920 date and the 22 West Park address. Continues the JJM-Centerville-AOH thread into the 1923 commercial-life chapter.

People

James Joseph "James J." Murphy (b. 1883 Ardgroom; d. 1938 LA)(as printed: James J. Murphy)
role: subject principal · family confidence: 10 flag
Edward Softley(as printed: Edward W. Softley)
role: subject principal · family confidence: 0 not family

Places

Butte, Montana (primary)
Anaconda, Montana (secondary)

Themes

irish_american_community

Story threads

Murphy-Softley and Money Back Store — JJM's Butte retail era 1920-1924

Source type

news_item, business_notice

Related sources

1920-03-01 — The Butte Miner, p.5 — WELL KNOWN BUTTE MEN BUY EXCLUSIVE PARK STREET STORE

Transcription

transcription: complete · confidence high

# MURPHY-SOFTLEY CO. TO OBSERVE ANNIVERSARY *The Anaconda Standard, Sunday, March 4, 1923, p. 10.* Monday the Murphy-Softley company, women's furnishings house, at 22 West Park street, will observe the third anniversary of its opening for business in Butte. The firm is composed of James J. Murphy and Edward W. Softley. Devoting themselves to the study of the desire of Butte shoppers, Mr. Murphy and Mr. Softley have established themselves firmly in the mercantile life of the city. The Murphy-Softley company today has a long list of friends not only in Butte, but in Anaconda and other Montana cities. As an appreciation of the patronage that has been theirs for the last three years, the firm has announced an anniversary sale to begin Monday morning. With the approach of Easter, it was considered that this would be a most opportune time to hold such an affair. Despite the fact that the firm was compelled to face an almost unprecedented industrial depression soon after it became established, the wonderful support given by the Butte buying public enabled it to come through in excellent style. The anniversary sale will last through the entire week. New spring and summer merchandise is being shown in profusion.