[COLUMBIA GARDENS — June bride wedding column item]

The Butte Miner, Butte, 1924-06-06, p.7

Summary

Society column on the Friday page-7 entertainment-and-society jump. The "Columbia Gardens" subsection reports considerable interest in a June bride wedding to be given at Columbia Gardens the following Saturday evening; the bride and her party are busy selecting the bridal trousseau. Key passage on Murphy-Softley: "In the window of Murphy-Softley may be seen a beautiful bride and bridesmaid dress. Silk underskirt, silk lingerie and silk hose, together with all of the other little novelties that thrill the feminine heart, especially of the bride as well as the bridesmaid. They garments displayed for the bride and bridesmaid in the Murphy-Softley window were selected Thursday and will be worn at the ceremony on the evening of the wedding." "For years the Murphy-Softley company has specialized in fitting out June brides and the institution has come to be known as the **June brides' store**." The garments shown in the Murphy-Softley window will be on exhibition until Saturday. Surrounding column material (peripheral but page-context- relevant): theatre items — Stronghart's "The Love Master" with Mrs. Julie in private life closing at the Rialto; "Painted People" coming to the Rialto; American theatre running "The Wolf Man" with adapted moral; Ansonia theatre running "The Dancer of the Nile" interpretation of King Tut-ankh-amen's ascension; Winter Garden school days costume ball. **Personal Notes** column with weekly out-of-town visitor list (28 named individuals/parties from across Montana — useful peripheral social-fabric for the page metadata back-pass but not transcribed in detail here). ARCHIVE SIGNIFICANCE. The "June brides' store" framing — Murphy-Softley as the wedding-trousseau destination for Butte by June 1924 — is a strong specific market position for the store. Useful for the women's-fashion and social-class chapters.

People

James Joseph "James J." Murphy (b. 1883 Ardgroom; d. 1938 LA)(as printed: Murphy-Softley)
role: store proprietor implied · family confidence: 10 flag
The article does not name JJM individually — references "Murphy-Softley company" by trade name only. JJM is the "directing head" per the March 1924 anniversary clipping.

Places

Butte, Montana (primary)
Columbia Gardens, Butte (primary)

Themes

Story threads

Source type

news_item, business_notice, society_column

Related sources

Transcription

transcription: partial · confidence medium

# [Columbia Gardens — June Bride Wedding Column] *The Butte Miner, Friday, June 6, 1924, p. 7. (Society / entertainment jump page; column within a broader page of theatre listings, Personal Notes, and society items.)* ## COLUMBIA GARDENS Considerable interest is being manifested in the June bride wedding and ball to be given at Columbia Gardens on Saturday evening, and the interested parties are busily engaged this week selecting the bridal trousseau. In the window of Murphy-Softley may be seen a beautiful bride and bridesmaid dress. Silk underskirt, silk lingerie and silk hose, together with all of the other little novelties that thrill the feminine heart, especially of the bride as well as the bridesmaid. They garments displayed for the bride and bridesmaid in the Murphy-Softley window were selected Thursday and will be worn at the ceremony on the evening of the wedding. A great deal of shopping had been done by the bride and bridesmaid before making their final selections in finding just what they wanted in the large and varied assortments of that popular women's store. For years the Murphy-Softley company has specialized in fitting out June brides and the institution has come to be known as the June brides' store. The garments shown in the Murphy-Softley window will be on exhibition until Saturday. --- *[Other page-7 sections appear above and below this column — theatre listings (Rialto, American, Ansonia, Winter Garden); a "Personal Notes" column listing out-of-town hotel guests in Butte that week; not transcribed in full here.]*

Open questions

The page-7 Personal Notes and theatre subsections are valuable peripheral material for the page metadata peripheral_items back-pass — they sketch June 1924 Butte social geography in detail (out-of-town hotel guests, what movies were playing, etc.).