PRINTZ DESIGNS TO FEATURE ELABORATE SPRINGTIME DISPLAY

The Butte Miner, Butte, 1923-03-25, p.26

Summary

Sub-head: "Murphy-Softley Models Will Exhibit Exquisite Garments Representing New Style." Half-page editorial feature with four fashion illustrations (sketched models numbered Model One through Model Four) showing Printzess garments to be displayed at Murphy-Softley. The Murphy-Softley store has selected from the Printz line of dresses (more than from any country's various major makers). **Model descriptions** (OCR partial): - **Model One** — Three-piece suit; "principle of all of their work is the manner in which they (sic) skirts and waist... The special study that this Printz designer has made includes 'practical styles' to one where more striking figures have been needed." - **Model Two** — Illustrated as a dress, "shown at the Broadway." Three-piece dress. - **Model Three** — Evening dresses; "Two evening dresses have been developed and they will represent the use of every popular fabric." - **Model Four** — "Feature in that they are designed to be put on and off like a coat. Two articles in three-piece garments will be exhibited." Three-piece dressmaker Jacquard model. Surrounding/peripheral ads on this page: - Home Supply "Buy On Credit" - Kenton Pharmacy Co (419 Coppola Bldg, Covington Ky) Brownatone hair restorer ARCHIVE SIGNIFICANCE. (a) Confirms Murphy-Softley still Printzess-aligned 2.5 years after the 1920-10-24 window display contest (which featured the same Printz-Niederman / Printzess national brand). (b) Springtime 1923 feature positions the store as a high-fashion destination one year before its 1924 closing — the public-facing arc was still strong in early 1923. (c) The user filed this PDF for the "diagrams of models" — i.e., the visual sketches of the four spring models, which would make useful illustrations for the book's Butte women's-fashion chapter.

People

James Joseph "James J." Murphy (b. 1883 Ardgroom; d. 1938 LA)(as printed: Murphy-Softley)
role: store proprietor implied · family confidence: 10 flag

Places

Butte, Montana (primary)

Themes

butte_economic_life

Story threads

Source type

news_item, advertisement, business_notice

Related sources

Transcription

transcription: partial · confidence medium

# PRINTZ DESIGNS TO FEATURE ELABORATE SPRINGTIME DISPLAY ## Murphy-Softley Models Will Exhibit Exquisite Garments Representing New Style. *The Butte Miner, Sunday, March 25, 1923, p. 26. Half-page editorial feature with four sketched fashion-model illustrations: Model One, Model Two, Model Three, Model Four.* *[OCR-degraded; transcription partial.]* Probably no establishment has taken greater pride in selecting their display for the Miner style show this year than the Murphy-Softley company decree in women's wear. Weeks have been spent in the selection of the garments to be exhibited and when Miss Fannie Larsch and her stage exhibits Wednesday at the Broadway stage exhibits curveside from the West Park street establishment they will present to the women of Butte a varied and gorgeous assortment of the latest in fashion. ## Model One The Murphy-Softley store has selected from the Printz line of dresses more than from any country's various major makers. Dinner and street dresses will be shown together with the special three-piece suits. Printz one of the country's foremost firms in fashion supplied these garments to Murphy-Softley. The basic principle of all their work is the manner in which their styles are constructed without losing personality. The special study that this Printz designer has made includes practical styles, to one where more strikingly... ## Model Two Illustrated that in the gown to be shown at the Broadway. The street dress is of an elegant town quality and the material is the one of vogue. It is the privilege of moderns to be as smartly as possible and to find... ## Model Three ...and this dress has been developed in a variety of fabrics, ideal for almost any occasion. ### Evening Dresses Two evening dresses will be displayed. The pride of the entire stock and they will represent the use of every popular fabric. The lines of those dresses are youthful and they impart a happiness almost to the wearer. The first of evening laces displayed in soft pale colors made all over hand to bow and quite a flowering element and it is one of the choosing styles that all so much an add to the supreme handsome... ## Model Four Feature in that they are designed to be put on and off like a coat. Two articles in three-piece garments will be exhibited. Of these two articles are the modeled dressmaker Jacquard model. Of these one is in beautiful tone, accents in style and quietness of work and is finishing with an English-style trimming adds an artistic touch and this work which combines to enjoy the popular Printzess type of garment. A subtle charm is locked away in all of these latest suits and nothing could be more attractive than the background than the surroundings about to whirling motion of motion of expressing the moods of expressing the moods of expressing the moods that is contained in the Printz models. --- [*Adjacent ads:*] **Buy On Credit / Home Supply.** **The Question of Gray Hair — BROWNATONE — The Kenton Pharmacy Co, 419 Coppola Bldg, Covington Ky.**

Open questions

The four model sketches are the visual content of this clipping; the textual OCR-extraction is partial. A page- vision back-pass would let us catalog the model styles precisely.