SECOND NIGHT OF STYLE SHOW HUGE SUCCESS
The Butte Miner, Butte, 1920-09-25, p.1
Summary
Sub-head: "Enthusiasm and Rapt Interest Marks Display of Latest Creations at American Theater by Butte Miner." Front- page story on the second night of the Butte Miner's promotional fashion / style show at the American Theater, September 24 1920. Miss Lucille Staebler introduced the models (in a yellow taffeta dancing frock). **Murphy-Softley's representation:** "Miss Neita Parmenter, representing the Murphy-Softley, looked smart in an orange suit, with black stripes, and cap and socks to match." Murphy-Softley sharing the bill with Hennessy's (Miss May Forvilly bathing suit, Lorna Dailey blue serge with knife pleats and bands of yellow, Eveline Zundel silvertone coat), Blow's National (Miss Ann Hickey black charmeuse), the Home Supply Company (Miss Lucille Lapp black charmeuse with steel beads), Sheehan's (Miss Nell Trask rich panne velvet with duchess lace neckpiece), Weinberg's (Miss Dreda Finley navy brown serge with steel beads), King-Cole company (Miss Mary Hickey lake blue with chic black velvet hat), Cockrell's hat shop (source of one of the hats). "TURN TO PAGE EIGHT — COLUMN 4." ARCHIVE SIGNIFICANCE. (a) **Six months after opening**, Murphy-Softley is on the marquee of the Butte Miner's promotional style show at the American Theater — the most prominent annual women's-fashion event in town. The store is sharing the spotlight with Hennessy's (JJM's old employer), Blow's National, Sheehan's, etc. (b) The model Neita Parmenter is the first known named Murphy-Softley employee outside the founding partnership. focus: secondary — the named subject of the clipping is the Butte Miner's style-show event broadly, not JJM. Murphy- Softley's mention is one paragraph of about a dozen in the column.
People
- James Joseph "James J." Murphy (b. 1883 Ardgroom; d. 1938 LA)(as printed: Murphy-Softley)role: store proprietor implied · family confidence: 10 flag
Also mentioned
- Miss Neita Parmenter · murphy_softley_model
Model representing Murphy-Softley. First known Murphy-Softley employee outside the founding partnership.
- Miss Lucille Staebler · emcee_introduced_models
- Miss May Forvilly · hennessy_bathing_suit_model
- Miss Lorna Dailey · hennessy_blue_serge_model
- Little Miss Eveline Zundel · hennessy_child_silvertone_model
- Miss Ann Hickey · blows_national_charmeuse_model
- Miss Lucille Lapp · home_supply_company_model
- Miss Nell Trask · sheehans_panne_velvet_model
- Miss Dreda Finley · weinbergs_serge_model
- Miss Mary Hickey · king_cole_lake_blue_model
- Miss Ellen Carlson · hennessy_gold_thread_fall_suit_model
Places
- Butte, Montana (primary)
Themes
Story threads
Tags
- candidate_family
- color
Source type
news_item, business_notice
Related sources
Transcription
Open questions
- The continuation on page 8 column 4 — does it name additional Murphy-Softley models or styles? Worth capturing on a follow-up clipping if the full-page JPG includes p. 8.